In Real Estate, branding is extremely important. It is proven that when Agents are selecting a company to work for, they heavily consider the look of the logo, brand recognition to the public, and believe it or not, the colors. You want to make sure the agents you recruit are proud to represent your brand. Therefore, we make sure your company logo and colors are utilized throughout our website, as much as possible. When the agent connects with your logo, they are much more likely to visit your profile and see what you have to offer.
Even with the Real Estate Industry becoming more virtual and functional with technology, agents want to know they have an office within close proximity to their homes. They may want to go into the office everyday, or just have the comfort knowing it’s there when they need it. Agents generally search by location first, so RealtyConnection makes sure your address and contact information is right there in front of them. We also use Google Mapping to show them exactly where your offices are located, and who to contact for recruiting questions.
Social Media has taken over the world, and your company needs to be involved. Not only do we have links to your company Facebook, Twitter, LinkedIn, but we also add the social media links to each of your individual Managers. Staying connected is important, and there is no better way to keep tabs on potential agents and communicate with potential recruits than with Social Media.
If you were house hunting, would you rather just read a paragraph describing a home, or would you rather see an HD Video showing you the home? The same goes with recruiting, agents don’t just care about splits. They need to connect with you, and HD Video is perfect to show who you are, what you offer, and create that personal connection. You can post recruiting videos right on your profile. We also give each manager the capability to allow agents to link to their YouTube channel. You need to be seen EVERYWHERE!
It has been said many times, agents do not select a company because of the split, they join because they connect with the Manager. They want to feel comforted that they have the support when they need it, and feel confidence that the Manager can help their career flourish. Create Management Bios with photos, social media links, and multiple ways to connect including Google Voice, and Live Chat. Show your credentials, respond quickly, and watch your recruiting numbers skyrocket!
Agents always need education, and holding training classes is a great way to recruit and retain great agents. You are able to post classes or events on your calendar, mark them public or private, receive RSVP’s, also known as potential leads. You know they are considering their options, have visited your profile, and are now coming to your office for a training class or event. That is a HOT lead ready to join.
Post company announcements on your profile so agents can see what is going on at your company. Whether you hire a new manager, change commission plans, or want to highlight an achievement, keeping agents updated on what’s going on at your company is important when recruiting. You never know what might catch a recruits attention, so make sure you are telling your company story.
You may have already spent time and money on your current website. Why re-invent the wheel? We allow you to simply enter your URL and we actually embed your website onto your profile. Agents can navigate your site while still on Realty Connection and you never have to update two websites. Simply update your website and it will update in your embedded panel. This also adds color to your profile and draws more engagement.
This allows recruits to send you their information and their credentials. This is just another lead capture opportunity and call to action. Some agents may want to know if you are even interested in them before taking the time to meet. They may want to impress you with their resume. They may want to see your response time. Whatever it is, this button just gives them another way to connect with you.
Some recruits may not want to call you just yet. They may just want to ask a few quick questions, and keep the conversation on their own terms. They may be a high producing agent who does not want to reveal their identity just yet because they don’t want the word to get out that they are looking around. This button is perfect! It allows recruits to start an online chat with you. We know you are busy, so if you are offline, it still captures the message so you can get back to them as soon as you are available. This is a very powerful lead capture opportunity, take advantage of this feature.
RealtyConnection has partnered with Social Immediacy, an emerging Facebook Fan Page developer, to provide you with a professional business Fan Page complete with lead generation tools and multiple ways to communicate with potential recruits. Recruits come to RealtyConnection for information and introduction. With the power of Facebook, now recruits also get the benefit of interaction, which ultimately leads to the recruit making a decision and getting off the fence. Even if you already have a Facebook Fan Page, we would be happy to review it and make improvements, if needed. It is crucial every company has a Facebook Fan Page designed for RECRUITING.
This feature provides reporting of how many agents are visiting our site, how many click on your page, and most importantly, WHO is visiting your page. This intelligence will tell you who visited your page, when did they register, how often have they logged in, what other companies did they look at, have they compared your comp plan. This let’s you know a recruit is active on your page and is serious about moving. Use our various ways to connect with the potential recruit, and turn the HOT lead into a new agent!
Create a Job Posting describing your company and what you are looking for. This is much more powerful than Craigslist because you can actually see who visits your page, and obtain contact information for a HOT lead. The agent has much more information on our website available to them, and has an interactive experience with our Comparison Tools. Make sure your company is seen today by posting on our Job Postings Board.
Email Marketing That Will Improve Your Business
RealtyConnection combines all aspects of email marketing into one easy to use platform. Now you can create professional & engaging emails, send them to your subscribers, and see what interactions & reactions occur in real time! Best of all, you can send UNLIMITED email campaigns to your subscribers. You get up to 1000 subscribers included in your monthly subscription. If you want more subscribers, the additional charge is very minimal. Just let us know at signup!
Build your subscriber list and manage efficiently and effectively. RealtyConnection will assist with list growth and will personalize your marketing for greater results.
Learn more about individual subscribers. You can view individual details for each subscriber, see subscription history, actions taken (links clicked, campaigns, opened, etc.), campaigns received, campaigns that will be sent to them in the future, and more.
Create custom subscriber fields Store & manage any type of subscription data. You can create custom fields to store subscriber data such as drop downs, text fields, radio buttons, and more. You can then segment your campaigns and personalize campaigns with this subscriber data.
Subscription forms for your site Add customized subscription forms to your web site to allow your visitors to subscribe to your list(s) You can customize the look and feel of the form to match your existing web design for seamless integration.
Segment your subscribers for targeted campaigns Send targeted campaigns with list segments that group subscribers matching specific conditions about their profile, history, and actions. Segmenting options include...
All subscriber fields (email, name, custom fields, etc...) | |||||
Links clicked | Campaigns opened | Social actions | |||
List subscriptions | Forwards history | More... |
Get started with professional email templatesStart your new campaign with one of our free email templates. We have a number of professional email templates to help get you started. You can also create your own email templates or create an email from scratch.
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Design beautiful email templates with easeUsing our built-in email
designer you can work on your content, insert images, and style your
email without having to know any special programming skills. |
One time mailings, auto responders, birthday emails, and more...Create campaigns for all
your marketing & email needs. From a basic newsletter to an
automated auto responder, ActiveCampaign can take care of it all.
Campaign types include...
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Personalize your email campaignsImprove your campaign response
by personalizing your email campaigns. Include any subscriber
information including their name, email, custom fields (like country,
age, gender, etc..) within your email. You can even create blocks of
conditional content to show certain content to subscribers matching
certain criteria (such as showing certain products to certain genders)
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Be prepared for the spam filtersWhile creating your campaign we will
automatically run your email campaign through popular spam filters
alerting you of any changes you should make before sending to ensure top
delivery. |
Instant email design testingSee how your email will look
in the various email clients (Such as Outlook, Gmail, Yahoo, Live Mail,
Apple Mail, Lotus Notes, iPhone, etc..) We will even tell you what is wrong with your email design (if there are issues) so you can quickly fix it. |
Auto Responders Setup any number of auto responders. Mailings may be sent after a subscriber subscribes and then additional campaigns at timed intervals thereafter. You can even target these mailings to certain demographics or subscriber details.
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Date based campaignsSend email campaigns based on subscriber data. You can send birthday emails, contract renewals, newsletter loyalty campaigns, and much more.
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Automated Triggers & Subscriber ActionsBased on subscriber actions, you can setup to update subscriber info, perform subscription tasks, send campaigns, and more!
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RSS Based EmailsYou can easily add any number of RSS feeds to any campaign type providing dynamic and instant content. Taking this one step further is the ability to send an RSS triggered campaign that will send the campaign when new posts/items are available in your RSS feed. This is great for automatically sending out site news, blog updates, etc. Your subscribers will only be sent updates when there is new content to view! |
Read / Open TrackingFind out how many subscribers are opening your email campaign. You can even view which individual subscribers viewed the campaign, how many times they opened it, and the date/time that they viewed your campaign. |
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Link TrackingLink tracking lets you know who clicks on each link, how many times, and on what date/time. |
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UnsubscribesView who unsubscribed from a specific campaign along with the reason they unsubscribed . |
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BouncesView a list of subscribers who resulted in a bounced email. You can view the type of bounce and the reason that was returned. |
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Email Client ReportsRealtyConnection email marketing automatically tracks the email clients your subscribers are using. You will be able to view the top email clients for a list and/or a specific campaign. |
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Trend ReportingWith our opens by time/day trend report you can see what time of the day or day of the week receives the most opens. You can look across all your lists, for a specific list, or a specific campaign.. By using this data you can find out the optimal day of the week and time of the day to send future campaigns. |
While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past.
Social segmentingOnce you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you wish to send a campaign to subscribers who have not liked any past campaign on Facebook. The data is yours to segment and work with.
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Automated social reactionsWhile social media marketing cannot be automated entirely - you can setup automated social reactions. You could subscribe a subscriber to a new list if they Like a campaign on facebook, send a follow up campaign if they post on Twitter about a campaign, update subscriber fields when they take a specific social action, and more. Automated email marketing with a social twist. |
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Social sharing in your emailsEasily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more. Clicks are tracked and results from Facebook & Twitter are tracked. |
Social media auto-postingWhen sending a campaign you can choose to auto-post the campaign to your Twitter and/or Facebook accounts.
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Subscription FormsGenerate custom subscription forms for your web site. Have a generated form embedded into any page of your web site and set the URL's for redirection. Including success URL, error URL, awaiting opt-in URL and more. The user never leaves your design and you have total control over the user experience! The generated subscription form code is basic HTML that can be embedded into any type of web site. Subscription forms allow you to use a single install of ReatlyConnection email marketing to manage multiple web sites without your site visitors ever knowing they are leaving the site! |
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Public Message ArchiveUsers can view past mailings, subscribe to lists, and more. This feature can be disabled if you prefer your past messages/lists to be private. |
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External Subscriber SyncSynchronize your subscribers with any external MySQL, MSSQL, or PostgreSQL database! It has never been easier to bring subscribers from an outside source into ReatlyConnection email marketing and to keep your lists updated. You can even have your syncs run automatically. This feature is only available in the downloaded version of our software. |
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Powerful APIRealtyConnection email marketing includes a very powerful API that can be used to add/manage lists, subscribers, users, and more! Our flexible API supports a number of formats including serialized, JSON, and XML. Example API calls are included for each type of API action ensuring a quick implementation and understanding of our API. |
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Social MediaWhen you include a web version link within your campaign your subscribers will see a web version of the email with a small bar that has social sharing options. Admin users can share the campaign while viewing campaign reports. When you click to personalize a campaign you will see a Social Submit Links option. When you add this tag into your email it will place the social sharing icons within your actual email and your subscribers can click on them from their email client to share the web version link of the email with their friends. |
WordpressQuickly integrate subscription forms into your Wordpress blogs & web sites. Upgrade Wordpress without losing your subscription form placements. |
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vBulletinWith this easy to install plugin you can let your vBulletin users manage their subscription(s) to your mailing list(s) directly from their forum account. |
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JoomlaWith this easy to install plugin you can let your Joomla users manage their subscription(s) to your mailing list(s) directly from their Joomla account. |
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Place subscription forms on your FaceBook profile or fan pages. |
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Google AnalyticsFull integration with Google Analytics allowing you to track your campaigns links and read/opens using analytics. |
Focus on what you love to do, while letting FreshBooks take care of your billing. | Shopify is a powerful ecommerce solution that includes everything you need to run an online store. | The easy online CRM for doing business. Simple. Effective. Flexible. | ||
Unbounce lets you easily create, publish and A/B test landing pages - helping you get more clicks, leads and conversions from your marketing campaigns. | Keep track of the people and companies you do business with, opportunities in the pipeline, communications with them, and what needs to be done next. | Batchbook is the social CRM built for small businesses and entrepreneurs. | ||
Give reps, managers and execs everything they need to focus on what’s important: more selling and less administration. | SugarCRM helps companies communicate with prospects, share sales information, close deals and keep customers happy. | Highrise CRM helps you manage your contacts, keep track of who said what when, schedule follow-ups, set reminders, and convert leads into done deals. | ||
Heap CRM keeps all or your contacts, messages, e-mails, files, events, tasks and much more all together. | Wufoo makes it easy to create contact forms, online surveys, and invitations. | SurveyMonkey allows you to create and send surveys to gather feedback, plan events, and conduct market research. | ||
Content publishing, search, security, and more— vBulletin has it all. Integrate with the registration process. | Online CRM software for managing your sales, marketing, customer support, and inventory in a single system. | Track Likes and Facebook comments per campaign. Even segment and created automated email actions to take place based on social actions. | ||
Joomla is a free, open-source content management system (CMS) and application framework that powers 2.7% of the entire web. | Capture and analyze Twitter posts regarding your campaigns. Segment subscribers who mentioned your campaign and even create action based events. | WordPress is web software you can use to create a beautiful website or blog. | ||
Easily import subscriber data from any Google Docs spreadsheet document. | A place to import, store and view all of the contact information that's important to you. |
Drupal | Displays a configurable newsletter signup block with user registrations. Uses API for subscriptions.
Type: CMS Status: Experimental Author: David Arthur |
It’s important to engage your viewers as quickly as possible. While your profile is very robust and detailed, we make sure to quickly give your elevator speech at every opportunity. Upload your flyer that shows your Value Proposition. This flyer will popup after 4 seconds when a user views your profile, and will also be available in the search Results page.
For additional exposure, we feature your company on our bi-weekly job postings on over 40+ job boards. This lets agents know you are actively hiring and also may attract people who want to get into the industry. These people have fresh spheres of influence waiting to be tapped.
Get agent-level market share…fast! Target the agents who are right for your firm, understand their business practices and communicate with them
Gets you an overview of your agents’ business practices and profitability in a quick, visual form..